商务英语视听说?商务英语视听说课程涵盖了一系列专业英语主题,旨在提升商务交流能力。以下是课程的主要内容目录:第一单元:Job Interviews 在这个单元,学生将学习面试技巧,包括自我介绍、提问策略以及对职位要求的回应。第二单元:Jobs and Responsibilities 深入理解不同职务的职责和期望,帮助学员明确职业定位和角色理解。那么,商务英语视听说?一起来了解一下吧。
新视野商务英语视听说课程详细目录包含了十个单元的内容,旨在帮助学习者提升商务交流中的听说能力,以应对各种实际商务场景。
首先,从Unit 1开始,'A Factory Tour'单元会让您熟悉工厂参观的对话和词汇,了解制造业的基本运作流程。
紧接着,Unit 2探讨'Trade Fair',您将学习如何在贸易展览会上进行有效交流,获取商业信息和建立联系。
在Unit 3中,'Making Enquiries'将引导您如何进行询价和产品查询,提升寻找和获取所需信息的技巧。
Unit 4关注'Negotiating Prices',深入学习价格谈判策略,为商务合同的签订做好准备。
接着,Unit 5讲解'Placing an Order',学会如何正确下订单和管理供应链,确保商务交易的顺利进行。
Unit 6重点关注'Terms of Payment',介绍不同支付方式和金融术语,理解国际贸易中的金融环节。
Unit 7涉及'Delivery',学习物流和运输相关知识,确保货物的准时交付和客户满意度。
在处理商务问题时,'Complaints and Claims'单元将教授如何妥善处理客户投诉和索赔,维护公司形象。
《商务英语视听说》
本教材涵盖商务交际的不同方面,从语言知识、交际技巧、商务实践三个层面,帮助学生掌握语言技能,操练商务交际技能,了解相关商务知识。
《商务英语听说》
本教材以常见的商务活动为主题,提供基于丰富的商务英语素材的听说练习,突出商务英语的语言特点和交际功能,培养学生灵活有效的英语听说交际能力。
《商务英语阅读》
本书通过选取商务主题方面原汁原味的文章,帮助学生丰富商务知识,了解商务英语特点,提高商务英语阅读水平。
Unit 1: Establishing Business Relations
This unit focuses on the foundational aspects of building relationships within a business context. It covers communication strategies, networking techniques, and initial approaches to establishing professional connections. Key topics include introductions, first meetings, and the exchange of business cards.
Unit 2: Touring Factories
Unit 2 delves into the process of visiting manufacturing sites, crucial for understanding the production cycle and quality control measures. It addresses how to conduct factory tours effectively, including dialogue on equipment, production processes, and the factory layout. Essential vocabulary for describing machinery and quality assurance will be introduced.
Unit 3: Trade Fair
Trade fairs are highlighted in Unit 3 as a pivotal platform for networking and business development. This section explores effective participation, including booth design, promotional materials, and engaging with potential clients. It also discusses how to manage interactions, presentations, and product demonstrations at such events.
Unit 4: Making Inquiries
In Unit 4, the emphasis shifts to the art of making inquiries in a professional setting. This includes requesting information, clarifying details, and asking questions about product specifications, prices, and delivery schedules. The unit provides practical examples and vocabulary for initiating and maintaining these business dialogues.
Unit 5: Negotiating Prices
Negotiating prices is a critical skill in business transactions, covered in Unit 5. This unit guides through the process, from initial price inquiries to final agreements, focusing on strategies for achieving favorable terms. It explores the language and techniques for discussing discounts, payment terms, and other financial aspects.
Unit 6: Placing an Order
Unit 6 introduces the step-by-step procedures for placing orders in a business environment. This includes the selection process, order specifications, and the communication required between the buyer and seller. Key language for specifying product details, quantities, and delivery preferences is provided.
Unit 7: Payment
Understanding payment terms is crucial in business transactions, covered in Unit 7. This unit explains the various payment methods, due dates, and associated financial jargon. It also addresses the negotiation of payment schedules and the importance of maintaining clear and accurate financial records.
Unit 8: Packing
Packing is an essential aspect of ensuring products arrive safely and as intended. Unit 8 focuses on the terminology and procedures related to packaging, including protective materials, labeling, and compliance with shipping regulations. It also addresses the importance of packaging in reflecting the quality of the product and the company.
Unit 9: Shipment
Unit 9 discusses the logistics of shipping goods, from the initial dispatch to the final delivery. This includes language for describing shipping methods, tracking, and customs clearance. It also covers the importance of communication throughout the shipment process to ensure timely and accurate delivery.
Unit 10: Insurance
Unit 10 emphasizes the role of insurance in protecting business interests during transportation. This section covers the selection of appropriate insurance policies, understanding coverage terms, and the communication required for claims. It also addresses the importance of insurance in mitigating financial risks associated with shipping.
Unit 11: Customs Declaration
Unit 11 focuses on the process of declaring goods for customs purposes. This includes the language and procedures for completing customs forms, understanding duty rates, and complying with international trade regulations. It also addresses the importance of accurate documentation in facilitating smooth customs clearance and avoiding delays.
Unit 12: After-sale Service
Unit 12 examines the critical role of after-sale service in maintaining customer satisfaction and fostering long-term business relationships. This unit covers communication strategies, handling complaints, and the importance of providing timely and effective post-purchase support. It also discusses the language for discussing warranties, maintenance, and follow-up services.
《商务英语视听说》以国际贸易流程为主线,涵盖了建立业务关系、贸易会、询盘、订货、支付、包装、装运、保险、售后服务等主要磋商环节。《商务英语视听说》采用项目/任务驱动的模式,从语言知识、交际技巧、商务实践三个层面,帮助读者掌握语言技能,了解商务知识,操练商务交际能力。《商务英语视听说》单元结构合理,脉络清晰,素材丰富,真实生动,形式多样,再现商务活动场景,帮助读者领会商务交际技巧。内容全面,融会贯通。各环节紧密关联,层层递进,注重商务综合交际能力的培养。
《商务英语视听说》可以作为高职高专国际贸易专业及相关专业的教材,也可以作为从事国际贸易工作人员阅读的参考书。
商务英语视听说教程的目录内容如下:
首先,序言部分为读者介绍了整个教程的背景和目标,引导大家进入学习的氛围。
在第一单元"Pleased to Meet You"中,课程将教授商务场合中的初次见面礼仪和自我介绍技巧。
紧接着,"Thank You for Your Kind Attention"单元,学员将学习如何礼貌地表达感谢和关注他人。
第三单元"Can I Ask Who's Calling, Please?"探讨了电话沟通的基本礼仪和商务电话用语。
第四单元"It Is Hard for Them to Buy Things"关注消费者行为,讲解商务销售和谈判策略。
第五单元"他们成功了"讲述了成功人士的故事,激励学员从他们的经验中学习。
第六单元"More Money Means Financial Security"深入讨论金钱在商务世界中的重要性以及财务规划。
第七单元"Let's Get Down to Business"聚焦于实际的商务操作,如会议、邮件沟通等。
第八单元"May I Make an Appointment?"讲解预约和日程管理,提升商务效率。
第九单元"Has Everybody Got a Copy of the Agenda?"关注会议准备和议程管理的商务礼仪。
以上就是商务英语视听说的全部内容,商务英语视听说专业课程是一本全方位的教师用书,它关注商务英语交际的多个维度,包括语言知识、交际技巧以及商务实践。旨在帮助学生提升语言技能,深入理解商务知识,并通过实践强化商务交际能力。课程内容丰富且生动,借助CD-ROM光盘提供的音频和视频素材,学生可以亲身体验各种商务活动场景,内容来源于互联网,信息真伪需自行辨别。如有侵权请联系删除。